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Layer by Layer

Hi, I’m Ava - a creative marketer with a passion for storytelling, strategy, and building lovable CPG brands.

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I got my start as a Social Media Specialist for an organic snack bar company, where I managed content creation, influencer partnerships, and community engagement. Now, I’m a Creative Strategist & Producer at Food Science, where I lead influencer campaigns, paid + organic content, email marketing, and end-to-end product launches.

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My experience spans brand growth, go-to-market strategy, and creative briefing - all rooted in a human-first, results-driven approach.

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I hold a Bachelor of Science in Marketing from Quinnipiac University, and I love turning big ideas into meaningful campaigns that connect.​​​​​​​

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You can measure content performance through engagement and KPIs - just like you’d measure ingredients for a triple-layer chocolate cake. You could use cups and tablespoons, but a scale delivers precision - and better results.

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The same goes for marketing. A thoughtful, strategic approach tailored to your ideal customer will always outperform a generic one.

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Whether you're aiming for brand awareness, follower growth, or website traffic - or even the perfect, fluffy cake that’s easy to frost - a human-centered and precise strategy always wins.

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I like to think of it as  >>>>>>>>

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You can have your cake & eat it too.

Get in Touch

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