Influencer & Social Strategy

• Manage influencer and affiliate programs, including briefs and content tracking

• Lead UGC campaigns and organic content planning across platforms

• Build and maintain relationships with aligned creators

Paid Social & Campaigns

• Support paid media strategy across Meta, TikTok, and Instagram

• Direct ad creative and optimize based on performance insights

Email & Cross-Channel Marketing

• Oversee creative strategy for email campaigns with external agency

• Align email content with paid, organic, and GTM initiatives

Briefing & Internal Communication

• Write detailed creative briefs that double as internal SOPs

• Ensure consistent messaging and smooth cross-team collaboration

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